“Don’t Sweat IT” at CiscoLive, VMWorld, and EMCWorld
How do you excite and attracts 50,000 event attendees to your booth? For VCE (now DellEMC), we created Sweatband Sam, the “Don’t Sweat IT” conference theme, campaign character, and photo experiences where attendees can post pictures on Twitter as muscle-bound IT champions, and connect with tech experts.
Event Theme • Mascot • Giveaways • Booth Design • Twitter campaign, #dontsweatIT
My Role: Event Strategist, Project Management, and Budgeting for External Vendors