Resume

DANIEL J GARCIA

DanielJGarcia.sf@gmail.com

+1 510 915-2997 • +34 711 004 169

www.linkedin.com/in/danieljaviergarcia

Portfolio at https://danieljgarcia.myportfolio.com

Marketing & Project Management
SaaS, Consulting, and Global Campaign Strategy

Impact-focused marketing and project management professional with over a decade of experience driving measurable growth through multi-channel campaigns, Salesforce implementations, and digital transformation initiatives. Adept at translating complex business objectives into scalable solutions that enhance engagement, generate leads, and streamline operations across B2B, SaaS, and enterprise environments. Known for guiding cross-functional teams, optimizing workflows, and delivering client success through data-driven strategy and execution excellence.

— Key Skills —

Strategic Marketing & Campaign Leadership

Project & Program Management

Salesforce Implementation & Client Success

B2B & SaaS Growth Strategy

Integrated Media Planning (Paid, Owned, Earned)

Content Development & Brand Positioning

Performance Analytics & Conversion Optimization

Cross-Functional Leadership & Stakeholder Engagement

Bilingual: English & Spanish

Professional Experience

PROJECT MANAGER

Cloudforia (Remote) Oct 2023 – Current

Contracted Project Manager for Cloudforia, a Gold-Tier Salesforce Consulting Partner, overseeing multi-cloud Salesforce implementations across healthcare, finance, and enterprise clients. Translate complex business requirements into scalable solutions across Sales, Service, Marketing, and Health Clouds.

• Lead end-to-end delivery of Salesforce implementations, aligning solution design with client objectives, technical environments, and industry best practices.

• Manage complete project lifecycles from discovery and scoping through QA, deployment, and post-launch support, ensuring timelines, scope, and quality targets are met.

• Partner with engineers, product managers, and executive sponsors to define requirements, prioritize sprints, and drive progress through Agile collaboration.

• Monitor risks and dependencies while maintaining clear dashboards and documentation to ensure visibility and accountability across stakeholders.

• Strengthen client enablement by fostering transparent communication, actionable documentation, and continuous process improvement.

MARKETING & PROJECT MANAGER

DJG Marketing (Remote) Jan 2022 – Current

Providing remote marketing and project management consulting for startups and international organizations. Lead campaign strategy, content development, and event execution to strengthen engagement, generate leads, and deliver measurable business growth.

• Increased member engagement by over 20% for Democrats Abroad Spain by leading communications, content marketing, newsletters, targeted email, and social media for a community of 6,000+ members.

• Planned and managed major events for Democrats Abroad, including the 2024 EMEA Regional Conference with 150 attendees and the 2023 Spain Annual General Meeting with 100 participants. Oversaw venue selection, logistics, programming, and budgets, achieving a 95% satisfaction rate.

• Recognized as 2024 Star Volunteer for leadership in outreach and organizational growth for Democrats Abroad Spain.

• Generated 200+ qualified leads through a global webinar campaign for GAIA Insights by creating LinkedIn ads, landing pages, and email sequences that exceeded registration goals by 25%.

CAMPAIGN MANAGER & MEDIA BUYER

Zanda Health (Remote) Mar 2021 – Dec 2022

Led integrated marketing and paid media campaigns for Zanda Health, a B2B SaaS company serving allied health professionals across global markets. Managed content marketing, creative production, and digital strategy to expand brand reach and improve conversion performance. Utilized paid media, SEO, and analytics to optimize results and enhance subscriber engagement.

• Managed print and digital advertising across 30 industry associations, achieving a 20% cost saving through skilled negotiation and media buying.

• Executed a $125K programmatic media campaign that doubled website traffic through precise targeting across the US, UK, and Australia.

• Integrated paid search advertising on Facebook and LinkedIn with billboard and video ads, surpassing industry benchmarks for click-through performance by 30%.

• Led concept development for print ads and asset design for digital campaigns, coordinating the trafficking and delivery of 50 creative placements per month worldwide.

SENIOR ACCOUNT DIRECTOR

Bleu Marketing Solutions, San Francisco, USA Jan 2013 – Dec 2017

Served as agency-side account lead for global technology clients, managing content and media strategy, creative execution, and directing cross-functional teams to deliver data-driven marketing campaigns that generated measurable growth.

• Increased agency revenue by 20% by expanding DellEMC and Salesforce partnerships and driving strategic account growth.

• Planned and launched banner, video, and content syndication campaigns for Cisco Systems, generating 30 million impressions and achieving click-through rates six times higher than the industry average.

• Generated measurable pipeline growth for DellEMC by launching account-based marketing (ABM) campaigns targeting more than 3,000 IT decision makers using multi-touch email journeys, direct mail, gated content, and field marketing alerts.

• Produced New Relic’s “Don’t Trust the Cloud” awareness campaign, achieving 13% engagement through a personalized direct mail experience, email series, and landing page.

• Led a cross-functional team of ten across client services, media, creative, and technology to ensure timely, on-budget delivery of high-performing campaigns.

ACCOUNT DIRECTOR

Epsilon, San Francisco, USA Sep 2005 – Nov 2012

Managed integrated marketing and brand engagement programs for American Express, overseeing project planning, client communication, and vendor coordination to enhance the Membership Rewards and Platinum Corporate Card experiences.

• Led marketing and production for Membership Rewards and Platinum Corporate Card teams, driving a 15% increase in redeemed reward points through creative management and content development.

• Produced quarterly Membership Rewards campaigns for premium merchandise and experiences in print and on ShopAmex, managing the full creative process including photo shoots, design, and print production.

• Launched the Corporate Membership Rewards retail program and online platform, driving revenue growth from $125K to $1M within two years.

• Received the American Express Chairman’s Award for developing the Membership Rewards Latin America (LACC) program and elevating its brand positioning.

Education

University of California, Berkeley, College of Architecture and Environmental Design, Berkeley, CA

Tech & Tools

Adobe Creative Suite | Airtable | Facebook Ads Manager | Google Analytics | Google Productivity Suite

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