Power Diary - Programmatic Banner Campaign
Augmented website traffic by 100% to PowerDiary.com from 2021 to 2022 with a $125,000 programmatic media campaign targeting industry personas and keywords throughout the US, UK, and Australia. Year-over-year free trials increased by 40%.
My Role: Media Manager, Strategist, Creative Director
Get Out The Vote - Global Banner Campaign
Developed, budgeted, and executed media strategy for VoteFromAbroad.org (Spain) to drive 8 animated banners across 25 major news networks across the world (CNN.com, MSNBC.com and WSJ.com), which yielded more than 6M online impressions and over 10K clicks to the voter registration page for the 2020 election.
My Role: Strategist, Media Buyer, Creative Director
Industry Targeting and Prospect Personalization
The goal is to capture new names for Cisco Industrial Ethernet Switches while building awareness around the Internet of Things (IoT) by putting industry-relevant content in front of technology buyers in the manufacturing and transportation industries. The results over-delivered by 20% in contact registrations over estimated plan.
My Role: Campaign Planning, Media Team Director and Analytics
Banner Campaigns for Enterprise Technology Brands
Created and deployed over 1 billion banner impressions across North America, EMEA, and APAC for Cisco, EMC, Salesforce and VCE leading to click-through-rates 6X of industry standards for the technology sector. Quarterly media budgets ranging from 350,000 to 1.8M per client.
My Role: Campaign Planning, Media Team Director, and Analytics