Integrated Tactics Turn into Targeted Campaigns
To build awareness and target new prospects within IT, software development, and operations, New Relic, a SaaS company, launched a targeted, high-impact integrated campaign aimed at education, consisting of direct mail package, email, landing page, and social components to make a powerful impression.
13% of targeted new prospects engaged and registered to learn more about New Relic’s software offerings.
My Role: Campaign Direction, Targeting Strategy and Budgeting
C-Suite Door-Opener Campaign
How do you talk to Fortune 1000 C-Suite prospects and get them to listen? DellEMC delivered a targeted mailing to CIOs containing an interactive model of a Vblock. A voice recording (activated by blue button) and a “user manual” extol the value proposition of the VBlock
The Vblock model has a retractable USB. When plugged into a desktop, the USB will activate the landing page experience with three videos and two white papers—all available to download or share. A potential customer is identified and the sales team is alerted for further follow up and contributing to $11M in technology product sales. Listen to the VBlock speak
My Role: Campaign Strategy, Creative Direction and Budgeting
Fortune 500 & 1000 Elevator Advertising
Account-based marketing focusing on DellEMC top accounts in the Fortune 500 and 1000 company buildings. Using the elevators's information and entertainment networks to connect the VBlock with upscale, hard-to-reach professionals throughout the work day. Post-campaign survey and analysis featured a recall rate of 35% of the brand.
• Ran in New York City, 73 buildings
• Targeted TDMs, BDMs, CIO, CFO, CTO
• Ads run 10X per day: 7am-7pm
• Duration: 6 weeks
My Role: Campaign Strategy, Creative Direction and Budgeting